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網(wǎng)紅經(jīng)濟(jì)思維模式 版權(quán)信息
- ISBN：9787302458241
- 條形碼：9787302458241 ; 978-7-302-45824-1
- 裝幀：一般膠版紙
- 冊(cè)數(shù)：暫無
- 重量：暫無
- 所屬分類：>
網(wǎng)紅經(jīng)濟(jì)思維模式 本書特色
如果你想賺錢，可以入駐電商平臺(tái)，擁抱互聯(lián)網(wǎng)。如果你想出名，可以開通自媒體， 打通宣傳路。如果你想既賺錢，又出名，那就做網(wǎng)紅。網(wǎng)紅的火爆，讓網(wǎng)紅進(jìn)入了大眾視 野，本書迎合趨勢，介紹了網(wǎng)紅的種類、演變，并揭示了如何成為一個(gè)網(wǎng)紅，網(wǎng)紅在互聯(lián) 網(wǎng)時(shí)代如何通過電商、微商、廣告來變現(xiàn)。隨著網(wǎng)紅的出現(xiàn)，很多網(wǎng)紅經(jīng)紀(jì)公司應(yīng)運(yùn)而 生。同時(shí)，本書也分析了目前比較成功的網(wǎng)紅案例，讓大家可以學(xué)習(xí)其成名方式，并對(duì)網(wǎng) 絡(luò)經(jīng)濟(jì)做出貢獻(xiàn)。
網(wǎng)紅經(jīng)濟(jì)思維模式 內(nèi)容簡介
移動(dòng)互聯(lián)網(wǎng)時(shí)代，*快速的成名之路就是“網(wǎng)紅”。“網(wǎng)紅”掌握了整個(gè)互聯(lián)網(wǎng)時(shí)代盈利的密碼，“網(wǎng)紅”也是左右互聯(lián)網(wǎng)時(shí)代走勢的風(fēng)向標(biāo)。如何從小白成為網(wǎng)紅，如何擁有網(wǎng)紅思維，擁抱直播紅利？聽 “網(wǎng)紅造神三劍客”唐江山、趙亮亮、于亮與您分享個(gè)中真諦。
網(wǎng)紅經(jīng)濟(jì)思維模式 目錄
目 錄
Net red economic thinking mode
什么是網(wǎng)紅 ··························································································21.1.1 網(wǎng)紅的定義 ··························································································
2
1.1.2 網(wǎng)紅的類型 ··························································································
2
1.1.3 網(wǎng)紅和傳統(tǒng)明星的區(qū)別 ·······································································
5
1.1.4 互聯(lián)網(wǎng)正在顛覆明星經(jīng)濟(jì) ···································································
8
1.1.5 形形色色的網(wǎng)絡(luò)紅人 ········································································
10
1.1.6 網(wǎng)紅發(fā)展的文化背景 ········································································
14
1.1.7 網(wǎng)紅發(fā)展的社會(huì)背景 ········································································
16
1.1.8 網(wǎng)紅背后的內(nèi)容生產(chǎn)傳播與消費(fèi)機(jī)制解析 ······································
17
1.2 解密網(wǎng)紅歷史 ····················································································191.3 網(wǎng)紅的特征 ························································································201.4 網(wǎng)紅為什么這么火 ·············································································221.4.1 為什么網(wǎng)紅崛起是必然性結(jié)果 ·························································
22
1.4.2 網(wǎng)紅為什么如此火爆 ········································································
26
1.4.3 網(wǎng)紅勝在持之以恒推廣個(gè)人特色 ······················································
30
1.4.4 網(wǎng)紅火起來的背后心理因素 ·····························································
32
2.1 網(wǎng)紅經(jīng)濟(jì) ····························································································362.1.1 網(wǎng)紅經(jīng)濟(jì)的定義與本質(zhì) ·····································································
36
2.1.2 網(wǎng)紅經(jīng)濟(jì)的核心 ················································································
37
2.1.3 網(wǎng)紅經(jīng)濟(jì)爆發(fā)的原因 ········································································
39
2.1.4 網(wǎng)紅經(jīng)濟(jì)：海外早有先行者 ·····························································
41
2.1.5 為什么網(wǎng)紅經(jīng)濟(jì)會(huì)火 ········································································
43
2.1.6 不容忽視的網(wǎng)紅經(jīng)濟(jì) ········································································
45
2.1.7 網(wǎng)紅經(jīng)濟(jì)帶來的新商業(yè)變局 ·····························································
47
2.1.8 網(wǎng)紅經(jīng)濟(jì)會(huì)給哪些行業(yè)帶來發(fā)展機(jī)遇 ··············································
50
2.1.9 網(wǎng)紅經(jīng)濟(jì)的現(xiàn)狀及未來發(fā)展 ·····························································
52
2.2 粉絲經(jīng)濟(jì) ····························································································532.2.1 粉絲經(jīng)濟(jì)的定義 ················································································
53
2.2.2 粉絲經(jīng)濟(jì)的誕生 ················································································
53
2.2.3 粉絲產(chǎn)業(yè)的七個(gè)方面 ········································································
55
2.2.4 傳統(tǒng)經(jīng)濟(jì)的兩個(gè)時(shí)代 ········································································
58
2.2.5 如何打造粉絲經(jīng)濟(jì) ············································································
59
2.3 社群經(jīng)濟(jì) ····························································································632.3.1 什么是社群經(jīng)濟(jì) ················································································
63
2.3.2 社群經(jīng)濟(jì)開啟一個(gè)偉大的時(shí)代 ·························································
65
2.3.3 社群經(jīng)濟(jì)時(shí)代的六個(gè)商業(yè)趨勢 ·························································
66
2.3.4 粉絲經(jīng)濟(jì)與社群經(jīng)濟(jì)的本質(zhì)區(qū)別 ······················································
69
2.3.5 從網(wǎng)紅看社群化營銷 ········································································
70
2.4 如何高效利用網(wǎng)紅思維 ·····································································722.4.1 網(wǎng)紅將是下一個(gè)風(fēng)口 ········································································
72
2.4.2 如何利用網(wǎng)紅思維售賣產(chǎn)品 ·····························································
74
2.5 月入百萬的網(wǎng)紅達(dá)人 ·········································································762.5.1 網(wǎng)絡(luò)購物平臺(tái)的“網(wǎng)紅” ·································································
77
2.5.2 “網(wǎng)紅”新勢力 ················································································
77
2.5.3 微商和網(wǎng)紅的區(qū)別 ············································································
79
2.5.4 網(wǎng)紅背后有哪些寶 ············································································
82
2.5.5 網(wǎng)紅賺錢贏利的十大方法 ·································································
85
3.1 2016年網(wǎng)紅產(chǎn)業(yè)的四大趨勢 ·····························································923.2 時(shí)勢造網(wǎng)紅 ························································································953.3 成為網(wǎng)紅的終級(jí)秘訣 ·········································································983.3.1 誰將可能成為網(wǎng)紅 ············································································
98
3.3.2 成為網(wǎng)紅**綜合素質(zhì) ···································································
102
3.3.3 如何做一個(gè)好內(nèi)容 ··········································································
105
3.3.4 如何做一個(gè)成功的網(wǎng)紅 ···································································
105
3.3.5 如何讓粉絲對(duì)你感興趣 ···································································
109
3.3.6 網(wǎng)紅躥紅的法寶 ···············································································1103.3.7 如何打造營銷網(wǎng)紅 ···········································································1153.3.8 網(wǎng)紅如何長紅 ···················································································1184.1 網(wǎng)絡(luò)推手 ··························································································1224.1.1 什么是網(wǎng)絡(luò)推手 ··············································································
122
4.1.2 網(wǎng)絡(luò)推手特征 ··················································································
122
4.1.3 行業(yè)準(zhǔn)則 ·························································································
122
4.1.4 行業(yè)格局 ·························································································
123
4.1.5 推廣方法 ·························································································
123
4.1.6 如何成為網(wǎng)絡(luò)推手 ··········································································
124
4.1.7 網(wǎng)絡(luò)推手**八大素質(zhì) ···································································
126
4.1.8 代表人物——浪兄 ··········································································
129
4.2 網(wǎng)紅“孵化器”如何運(yùn)營網(wǎng)紅模式 ················································1304.2.1 什么是網(wǎng)紅“孵化”公司 ·······························································
130
4.2.2 培育“網(wǎng)紅模式” ··········································································
130
4.2.3 網(wǎng)紅“孵化器”的核心競爭力 ······················································· 1324.2.4 網(wǎng)紅“孵化”公司如何運(yùn)營網(wǎng)紅模式 ············································ 134
4.3 如何讓網(wǎng)紅變現(xiàn) ··············································································1385.1 淘寶網(wǎng)紅 ··························································································1465.1.1 淘寶網(wǎng)紅的發(fā)展 ··············································································
146
5.1.2 想成為成功的淘寶網(wǎng)紅，需要掌握這些秘訣 ·································
150
5.1.3 淘寶網(wǎng)紅推廣技巧 ··········································································
153
5.1.4 商家如何跟淘寶達(dá)人合作 ·······························································
156
5.2 網(wǎng)紅商業(yè)運(yùn)作解密 ···········································································1595.2.1 網(wǎng)紅的商業(yè)運(yùn)作 ··············································································
159
5.2.2 網(wǎng)紅背后的產(chǎn)業(yè)鏈關(guān)系 ···································································
162
5.2.3 網(wǎng)紅的吸金大法 ··············································································
164
5.3 如何打造網(wǎng)紅店鋪 ···········································································1685.3.1 網(wǎng)紅買手制的購物模式 ···································································
169
5.3.2 網(wǎng)紅銷售模式有望為品牌商打開吸引客流新渠道 ························· 169
5.3.3 網(wǎng)紅雖然只是銷售模式的轉(zhuǎn)變，但有望幫助社交電商平臺(tái)取代
中心電商平臺(tái)
··················································································
171
5.4 網(wǎng)紅與電商的結(jié)合 ···········································································1765.4.1 什么是電商及網(wǎng)紅電商化 ·······························································
176
5.4.2 電商發(fā)展趨勢 ··················································································
177
5.4.3 運(yùn)營模式 ·························································································
177
5.4.4 網(wǎng)紅電商的運(yùn)營優(yōu)勢 ······································································
184
5.4.5 網(wǎng)紅經(jīng)濟(jì)點(diǎn)燃社交電商 ···································································
184
5.4.6 社交電商如何用好“網(wǎng)紅思維” ····················································
185
6.1 “國民老公”——王思聰 ·······························································1926.2 一個(gè)集美麗與才華于一身的美女——Papi醬 ··································196
6.3 “洪荒少女”——傅園慧 ·······························································2076.4 寵物愛好者——回憶專用小馬甲 ····················································2106.5 喜劇導(dǎo)演——叫獸易小星 ·······························································2136.6 內(nèi)地女模——張大奕 ·······································································217
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網(wǎng)紅經(jīng)濟(jì)思維模式 作者簡介
趙亮亮，筆名照關(guān)月，九三學(xué)社成員，河北亮道電子商務(wù)有限公司創(chuàng)始人。*云計(jì)劃十大風(fēng)云導(dǎo)師，全國十大微商企業(yè)創(chuàng)業(yè)導(dǎo)師，中國百強(qiáng)講師，網(wǎng)紅經(jīng)紀(jì)人，知名企業(yè)培訓(xùn)師、咨詢師。十年以上互聯(lián)網(wǎng)從業(yè)經(jīng)驗(yàn)，曾獲多項(xiàng)電商相關(guān)榮譽(yù)。多家網(wǎng)站、報(bào)紙、雜志專欄作家，多家國家、省市協(xié)會(huì)及五百強(qiáng)企業(yè)首席顧問、導(dǎo)師。曾先后出版《從基層銷售到業(yè)務(wù)精英》《小服裝店也能賺大錢》《微營銷不微》《老子最合格的CEO》《支付寶運(yùn)營》（合著）等暢銷書。
唐江山，北京全掃教育科技有限公司董事長。國際網(wǎng)絡(luò)教師節(jié)發(fā)起人，國際網(wǎng)絡(luò)電影節(jié)發(fā)起人，《掙它一個(gè)億》課程首席講師，2007年開始互聯(lián)網(wǎng)營銷推廣實(shí)踐，2013年開始培訓(xùn)互聯(lián)網(wǎng)文案與視頻成交技巧，并出版《微營銷師》。
于木，持續(xù)創(chuàng)業(yè)者，支付寶營銷領(lǐng)航者。知名域名投資客，機(jī)遇天下愛心基金發(fā)起人，機(jī)遇天下-QQ營銷商學(xué)院創(chuàng)始人。
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