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組織行為學(xué):雙語教學(xué)案例 版權(quán)信息
- ISBN：9787301337325
- 條形碼：9787301337325 ; 978-7-301-33732-5
- 裝幀：平裝
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>>
組織行為學(xué):雙語教學(xué)案例 本書特色
本書共分為13 個(gè)案例，基本涵蓋組織行為學(xué)的相關(guān)內(nèi)容，案例從個(gè)體、群體、組織3 個(gè)層次進(jìn)行采編。
本書采用中文和英文兩種語言，既可作為中國學(xué)生學(xué)習(xí)“組織行為學(xué)”的輔助教材，也可作為以英文為主要語言的國際學(xué)生學(xué)習(xí)的輔助教材。
組織行為學(xué):雙語教學(xué)案例 內(nèi)容簡介
本書共分為13 個(gè)案例，基本涵蓋組織行為學(xué)的相關(guān)內(nèi)容，案例從個(gè)體、群體、組織3 個(gè)層次進(jìn)行采編。 本書采用中文和英文兩種語言，既可作為中國學(xué)生學(xué)習(xí)“組織行為學(xué)”的輔助教材，也可作為以英文為主要語言的國際學(xué)生學(xué)習(xí)的輔助教材。
組織行為學(xué):雙語教學(xué)案例 目錄
目 錄
案例1 BE 公司面臨的問題................................................................................................................1
案例2 AC 航空公司空乘人員的情緒勞動(dòng)...................................................................................9
案例3 成為教師和學(xué)生的朋友.......................................................................................................17
案例4 L 公司人事部管理困境........................................................................................................27
案例5 HC 公司的知識(shí)型員工與非物質(zhì)激勵(lì)............................................................................35
案例6 杭州“那天·手工藝主題民宿”團(tuán)隊(duì)創(chuàng)業(yè)的曲折經(jīng)歷..........................................43
案例7 B 公司員工管理困境............................................................................................................57
案例8 該怎樣和90 后員工打交道？...........................................................................................65
案例9 新創(chuàng)企業(yè)如何在傳統(tǒng)行業(yè)中實(shí)現(xiàn)數(shù)字創(chuàng)新——斑馬倉的創(chuàng)業(yè)故事..................75
案例10 VT 公司文化沖突導(dǎo)致的人才流失...............................................................................89
案例11 “以不變應(yīng)萬變”——記X 會(huì)裝公司組織結(jié)構(gòu)的變遷.......................................105
案例12 JNSP 物業(yè)中心的組織變革為何困難重重？..........................................................117
案例13 ZL 公司的組織變革之路................................................................................................129
Case 1 Challenges Faced by BE Company..............................................................................143
Case 2 Emotional Labor—Flight Attendants of AC Airlines...........................................153
Case 3 To Make Friends with the Teachers and Students.................................................163
Case 4 Management Dilemma Faced by the HR Department of L Company...........175
Case 5 Knowledge Workers and Non-material Incentives in HC Company.............183
Case 6 Tortuous Experience of Natian·Handicraft
Theme Homestay Entrepreneurial Team..................................................................193
Case 7 Employee Management Dilemma of B Company...................................................209
Case 8 How to Deal with the Post-90s Employees................................................................219
Case 9 How a Start-up Realizes Digital Innovation in the Traditional Industry:
The Entrepreneurial Story of Zebra Warehouse....................................................229
Case 10 Brain Drain of VT Company Caused by Cultural Conflicts............................249
Case 11 “Response to Change”—Changes in the Organizational Structure
of X Decoration Company............................................................................................267
Case 12 Why Is the Organizational Transformation of JNSP
Property Center So Tricky?........................................................................................283
Case 13 Organizational Transformation of ZL Corporation...........................................297
案例1 BE 公司面臨的問題................................................................................................................1
案例2 AC 航空公司空乘人員的情緒勞動(dòng)...................................................................................9
案例3 成為教師和學(xué)生的朋友.......................................................................................................17
案例4 L 公司人事部管理困境........................................................................................................27
案例5 HC 公司的知識(shí)型員工與非物質(zhì)激勵(lì)............................................................................35
案例6 杭州“那天·手工藝主題民宿”團(tuán)隊(duì)創(chuàng)業(yè)的曲折經(jīng)歷..........................................43
案例7 B 公司員工管理困境............................................................................................................57
案例8 該怎樣和90 后員工打交道？...........................................................................................65
案例9 新創(chuàng)企業(yè)如何在傳統(tǒng)行業(yè)中實(shí)現(xiàn)數(shù)字創(chuàng)新——斑馬倉的創(chuàng)業(yè)故事..................75
案例10 VT 公司文化沖突導(dǎo)致的人才流失...............................................................................89
案例11 “以不變應(yīng)萬變”——記X 會(huì)裝公司組織結(jié)構(gòu)的變遷.......................................105
案例12 JNSP 物業(yè)中心的組織變革為何困難重重？..........................................................117
案例13 ZL 公司的組織變革之路................................................................................................129
Case 1 Challenges Faced by BE Company..............................................................................143
Case 2 Emotional Labor—Flight Attendants of AC Airlines...........................................153
Case 3 To Make Friends with the Teachers and Students.................................................163
Case 4 Management Dilemma Faced by the HR Department of L Company...........175
Case 5 Knowledge Workers and Non-material Incentives in HC Company.............183
Case 6 Tortuous Experience of Natian·Handicraft
Theme Homestay Entrepreneurial Team..................................................................193
Case 7 Employee Management Dilemma of B Company...................................................209
Case 8 How to Deal with the Post-90s Employees................................................................219
Case 9 How a Start-up Realizes Digital Innovation in the Traditional Industry:
The Entrepreneurial Story of Zebra Warehouse....................................................229
Case 10 Brain Drain of VT Company Caused by Cultural Conflicts............................249
Case 11 “Response to Change”—Changes in the Organizational Structure
of X Decoration Company............................................................................................267
Case 12 Why Is the Organizational Transformation of JNSP
Property Center So Tricky?........................................................................................283
Case 13 Organizational Transformation of ZL Corporation...........................................297
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組織行為學(xué):雙語教學(xué)案例 作者簡介
呂惠明
----------------------------
呂惠明，寧波大學(xué)商學(xué)院副教授，碩士師導(dǎo)師。加拿大曼尼托巴大學(xué)和澳大利亞堪培拉大學(xué)訪問學(xué)者。主要研究方向：企業(yè)戰(zhàn)略管理、組織變革、戰(zhàn)略人力資源管理。主持并完成國家社會(huì)科學(xué)基金項(xiàng)目1項(xiàng)，人文社會(huì)科學(xué)基金項(xiàng)目1項(xiàng)，浙江省社會(huì)科學(xué)基金項(xiàng)目1項(xiàng)。在國內(nèi)外期刊發(fā)表論文20余篇，包括《管理世界》《Mathematics》《農(nóng)業(yè)經(jīng)濟(jì)問題》《農(nóng)業(yè)技術(shù)經(jīng)濟(jì)》等學(xué)術(shù)期刊；編著《人力資源管理》教材1本。
王 威
----------------------------
2013年4月澳大利亞阿德萊德大學(xué) 創(chuàng)新、創(chuàng)業(yè)方向博士畢業(yè)。
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