掃一掃
關(guān)注中圖網(wǎng)
官方微博
中圖價(jià):¥44.5
加入購(gòu)物車
演講家的商業(yè)思維 版權(quán)信息
- ISBN：9787302580256
- 條形碼：9787302580256 ; 978-7-302-58025-6
- 裝幀：一般膠版紙
- 冊(cè)數(shù)：暫無(wú)
- 重量：暫無(wú)
- 所屬分類：>>
演講家的商業(yè)思維 本書特色
1.原版在美亞穩(wěn)居“商業(yè)咨詢”類暢銷榜前十，暢銷數(shù)十年經(jīng)久不衰。 2.作者“美國(guó)更受尊敬的獨(dú)立咨詢師”艾倫·韋斯在咨詢和培訓(xùn)領(lǐng)域榮膺無(wú)數(shù)，培訓(xùn)界同行奉其為業(yè)界傳奇，世界頂j企業(yè)追捧其為金牌咨詢師。 3.由DISC+社群聯(lián)合創(chuàng)始人李海峰組織多位實(shí)戰(zhàn)專家共同翻譯。 4.受眾人群覆蓋培訓(xùn)師、教練、咨詢顧問(wèn)、演講師。
演講家的商業(yè)思維 內(nèi)容簡(jiǎn)介
對(duì)于靠語(yǔ)言交流的社會(huì)之人，“說(shuō)話”能力的培養(yǎng)和提升不僅必需，而且必要。在有限時(shí)間里通過(guò)有效的“言說(shuō)”征服各式各樣的聽眾(包括那些將會(huì)決定每一個(gè)人職業(yè)命運(yùn)的面試官)，是走向人生成功的關(guān)鍵一步。本書作者濃縮自己的從業(yè)經(jīng)驗(yàn)，教你如何應(yīng)對(duì)麻煩的聽眾，進(jìn)行有力的演講，定位高潛力市場(chǎng)，樹立明星般的聲譽(yù)，設(shè)立資費(fèi)標(biāo)準(zhǔn)顯示你的價(jià)值，培養(yǎng)演講技能，通過(guò)多樣化實(shí)現(xiàn)業(yè)務(wù)拓展。本書可以用作企業(yè)內(nèi)部的管理培訓(xùn)教材，也可以供個(gè)人提高演講能力閱讀;既是一本演講自學(xué)手冊(cè)，也是進(jìn)行人際溝通的入門讀物。 本書由DISC+社群聯(lián)合創(chuàng)始人李海峰組織多位實(shí)戰(zhàn)經(jīng)驗(yàn)豐富的專 家共同翻譯,希望能讓更多中文讀者獲益。
演講家的商業(yè)思維 目錄
目 錄
第1 部分 悟 性
第1 章 何時(shí)成為職業(yè)演講師 ························· 2
演講業(yè)將何去何從·································3
為什么精致的晚餐既要有牛排又要有烤架的
嗞嗞聲 ···········································5
真正的演講師不是會(huì)表演的海豹 ················7
百萬(wàn)年薪演講家的秘籍 ···························8
多樣的演講場(chǎng)景 ···································9
演講業(yè)的奇特之處······························· 12
總結(jié) ··············································· 15
第２章 建立自己的市場(chǎng) ······························· 16
創(chuàng)造價(jià)值主張 ···································· 16
把假人從封面上去掉 ···························· 19
12 步拓寬市場(chǎng)“范圍” ························ 21
真實(shí)、虛擬、模擬市場(chǎng)的檢驗(yàn)方法 ··········· 25
整理你的路徑：*簡(jiǎn)單的路線通常*佳 ······ 28
總結(jié) ··············································· 30
第３章 定位并成為重要目標(biāo) ······················· 31
長(zhǎng)期從業(yè)讓你變老，但不一定讓你變好 ······ 31
把知識(shí)資本轉(zhuǎn)化為知識(shí)財(cái)產(chǎn) ···················· 35
制造病毒營(yíng)銷 ···································· 38
拓展業(yè)務(wù)*好的9 個(gè)習(xí)慣 ······················ 40
如果你不吹響號(hào)角，就沒(méi)有音樂(lè) ·············· 48
是魚就會(huì)游泳，但是蘿卜青菜各有所愛(ài) ······ 52
總結(jié) ··············································· 53
第4 章 確定收費(fèi) ········································· 55
必須創(chuàng)建的三個(gè)基本收費(fèi)范圍 ················· 55
甩掉中間商：只與真正的買家做交易 ········· 60
提供肯定的選擇 ································· 64
細(xì)分一個(gè)事件的完成程序，讓你的成功
提高3 倍 ······································· 65
增加報(bào)酬的40 種方法 ·························· 68
增加報(bào)酬周轉(zhuǎn)率 ································· 70
總結(jié) ··············································· 72
第5 章 現(xiàn)代營(yíng)銷 ········································· 73
互聯(lián)網(wǎng)的魔力和秘密 ···························· 73
和演講機(jī)構(gòu)合作( 或者不合作)，不要成為
雇傭工 ········································· 76
行業(yè)協(xié)會(huì)：賺錢和營(yíng)銷同時(shí)進(jìn)行 ·············· 83
出版地點(diǎn)和方式 ································· 87
營(yíng)銷的時(shí)代精神：市場(chǎng)引力循環(huán) ·············· 93
總結(jié) ··············································· 98
第6 章 精簡(jiǎn) ················································· 99
財(cái)富是自由支配的時(shí)間 ························· 99
員工具備的5 個(gè)重要特點(diǎn) ····················· 102
你是職業(yè)演講師而不是雇傭工 ················ 109
合理、客觀和專業(yè)的反饋 ····················· 111
附屬細(xì)則：合并、法律、會(huì)計(jì)、保險(xiǎn)、
稅收等 ········································ 116
總結(jié) ·············································· 121
第2 部分 牛 排
第７章 加速和強(qiáng)調(diào)你的影響力 ················ 124
過(guò)程超越內(nèi)容的神秘杠桿作用 ················ 124
“保質(zhì)期”和創(chuàng)造長(zhǎng)期知識(shí)財(cái)產(chǎn)的秘密 ····· 130
為什么使用常識(shí)很少出局 ····················· 131
暗喻、可視教具和實(shí)用轉(zhuǎn)換方式的應(yīng)用 ····· 133
讓你的演講事業(yè)迅速發(fā)展的15 個(gè)資源 ······ 135
總結(jié) ·············································· 137
第８章 創(chuàng)造大規(guī)模的演講和講習(xí)班 ········ 138
將自己的獨(dú)創(chuàng)材料和獨(dú)創(chuàng)來(lái)源結(jié)合使用 ····· 138
人們用不同的方式學(xué)習(xí)：不要以己度人 ····· 150
90 分鐘規(guī)則 ····································· 158
主題：虛擬團(tuán)隊(duì)的領(lǐng)導(dǎo)力 ····················· 161
總結(jié) ·············································· 163
第９章 從堅(jiān)持到歷練再到成功 ················ 164
回絕業(yè)務(wù) ········································ 164
讓自己出類拔萃 ································ 168
三種演講師中為什么只有一種獲得成功 ····· 172
降落傘的例子 ··································· 174
支持提高收費(fèi)的15 種情況 ···················· 176
總結(jié) ·············································· 183
第3 部分 烤 架
第10 章 講臺(tái)工作 ····································· 186
肢體語(yǔ)言、手勢(shì)和動(dòng)作的神話 ················ 186
10 種吸引觀眾的人際關(guān)系技巧 ··············· 188
吸引所有聽眾的20 種方法 ···················· 199
把握你的時(shí)間 ··································· 206
隨機(jī)應(yīng)變 ········································ 209
把錯(cuò)誤和麻煩變?yōu)椴煌瑢こ５臋C(jī)會(huì) ·········· 211
總結(jié) ·············································· 213
第11 章 使人乏味的事：非演講方面的
收入··············································· 214
創(chuàng)造產(chǎn)品和服務(wù)收入的10 種觀點(diǎn) ············ 214
加速曲線 ········································ 224
建立消費(fèi)群 ······································ 226
總結(jié) ·············································· 228
第12 章 為成功做準(zhǔn)備 ······························229
天外有天 ········································ 229
道德自律規(guī)范：一位演講師的信條 ·········· 231
個(gè)人和專業(yè)獎(jiǎng)勵(lì) ································ 233
回報(bào) ·············································· 234
總結(jié) ·············································· 237
結(jié)束語(yǔ) ····························································238
送給新從業(yè)演講師的加速劑 ··················· 238
給資深演講師的加速劑 ························ 240
給演講機(jī)構(gòu)的建議······························ 241
展開全部
演講家的商業(yè)思維 作者簡(jiǎn)介
艾倫??韋斯(Alan Weiss) 美國(guó)著名咨詢師，演講家、作者 他創(chuàng)辦的咨詢公司ding峰咨詢集團(tuán)(Summit Consulting Group) 曾服務(wù)于默克制藥、惠普、通用、梅賽德斯-奔馳、道富、美聯(lián)儲(chǔ)、《紐約時(shí)報(bào)》等500多家全球知名公司。韋斯博士獲得美國(guó)出版協(xié)會(huì)終身成就獎(jiǎng)，并入選專業(yè)演講協(xié)會(huì)名人堂。《紐約郵報(bào)》稱其為“美國(guó)更受尊敬的獨(dú)立咨詢師”。 譯者介紹 李海峰∶團(tuán)隊(duì)協(xié)作及組織效能專家,DISC+社群聯(lián)合創(chuàng)始人 邵童∶商業(yè)即興培訓(xùn)師,品牌專家，DISC講師認(rèn)證A9期畢業(yè)生 王小芳∶社群商業(yè)顧問(wèn)，表達(dá)教練,DISC雙證班F3期畢業(yè)生
書友推薦
- >
龍榆生：詞曲概論/大家小書
- >
姑媽的寶刀
- >
隨園食單
- >
名家?guī)阕x魯迅:朝花夕拾
- >
月亮虎
- >
有舍有得是人生
- >
我從未如此眷戀人間
- >
回憶愛(ài)瑪儂
本類暢銷
