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21世紀(jì)高等學(xué)校電子商務(wù)專業(yè)規(guī)劃教材電子商務(wù)概論(雙語(yǔ)版)(第2版)/胡玫艷.黃華.何龍
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21世紀(jì)高等學(xué)校電子商務(wù)專業(yè)規(guī)劃教材電子商務(wù)概論(雙語(yǔ)版)(第2版)/胡玫艷.黃華.何龍 版權(quán)信息
- ISBN：9787302555384
- 條形碼：9787302555384 ; 978-7-302-55538-4
- 裝幀：一般膠版紙
- 冊(cè)數(shù)：暫無
- 重量：暫無
- 所屬分類：>>
21世紀(jì)高等學(xué)校電子商務(wù)專業(yè)規(guī)劃教材電子商務(wù)概論(雙語(yǔ)版)(第2版)/胡玫艷.黃華.何龍 本書特色
本書作者根據(jù)20多年電子商務(wù)教學(xué)經(jīng)驗(yàn)，采用的雙語(yǔ)模式編寫而成。本書知識(shí)體系新穎，全書結(jié)構(gòu)安排系統(tǒng)化、全面化、邏輯化，配有電子課件、教學(xué)大綱、教案、教學(xué)日歷等豐富資源。本書非常適合本科、專科及高職高專等學(xué)生電子商務(wù)雙語(yǔ)課教學(xué)以及通用平臺(tái)的實(shí)驗(yàn)、實(shí)踐練習(xí)之用。
21世紀(jì)高等學(xué)校電子商務(wù)專業(yè)規(guī)劃教材電子商務(wù)概論(雙語(yǔ)版)(第2版)/胡玫艷.黃華.何龍 內(nèi)容簡(jiǎn)介
本書從電子商務(wù)的基礎(chǔ)知識(shí)、電子商務(wù)的支撐環(huán)境和電子商務(wù)的主要應(yīng)用三個(gè)方面對(duì)電子商務(wù)進(jìn)行了闡述。其中部分基礎(chǔ)概念篇中包括章電子商務(wù)概述和第2章電子商務(wù)商業(yè)模式；第二部分支撐環(huán)境篇中包括第3章電子商務(wù)技術(shù)基礎(chǔ)、第4章電子商務(wù)支付技術(shù)、第5章電子商務(wù)物流技術(shù)、第6章電子商務(wù)安全技術(shù)和第7章電子商務(wù)環(huán)境；第三部分主要應(yīng)用篇包括第8章網(wǎng)絡(luò)營(yíng)銷、第9章移動(dòng)電子商務(wù)、0章跨境電子商務(wù)。
21世紀(jì)高等學(xué)校電子商務(wù)專業(yè)規(guī)劃教材電子商務(wù)概論(雙語(yǔ)版)(第2版)/胡玫艷.黃華.何龍 目錄
Chapter 1 E-commerce Overview 電子商務(wù)概述··································· 1
Case: Amazon.com（引例： Amazon.com） ····································
1 Key Points（本章要點(diǎn)） ················································································· 2
1.1 The Basic Concept of E-commerce（電子商務(wù)的基本概念）······························ 2
1.1.1 The Definition of E-commerce（電子商務(wù)的定義） ···························· 4
1.1.2 The Contents of E-commerce（電子商務(wù)的內(nèi)容） ···························· 7
1.1.3 Functions and Features of E-commerce（電子商務(wù)的功能及特征） ················· 13
1.2 Emergence and Development of E-commerce（電子商務(wù)的產(chǎn)生與發(fā)展） ··················· 19
1.2.1 Developing History of E-commerce（電子商務(wù)的發(fā)展歷程）··························· 19
1.2.2 Trend of E-commerce Development（電子商務(wù)的發(fā)展趨勢(shì)） ·························· 24
1.3 The Structure and System of E-commerce（電子商務(wù)的結(jié)構(gòu)與系統(tǒng)） ························· 27
1.3.1 The Basic Framework of E-commerce（電子商務(wù)的基本框架） ······················· 27
1.3.2 Application Framework of E-commerce（電子商務(wù)的應(yīng)用框架） ···················· 33
1.3.3 The System Composition of E-commerce（電子商務(wù)的系統(tǒng)組成） ·················· 39
Summary（本章小結(jié)） ··································································· 44
Practice（實(shí)踐） ········································································ 45
Chapter 2 E-commerce Models 電子商務(wù)模式·········································· 46
Case: Amazon's E-commerce model（引例：亞馬遜電子商務(wù)模式） ······················· 46
Key Points（本章要點(diǎn)） ···································································· 46
2.1 Overview of E-commerce Model（電子商務(wù)模式概述） ·································· 47
2.1.1 Elements of E-commerce Model（電子商務(wù)模式的構(gòu)成要素） ········ 47
2.1.2 Classification of E-commerce（電子商務(wù)的分類）························· 50
2.2 Basic E-commerce Models（電子商務(wù)基本模式） ····································· 67
2.2.1 B2B E-commerce Model（B2B電子商務(wù)模式） ······························· 68
2.2.2 B2C E-commerce Model（B2C電子商務(wù)模式） ··································· 79
2.2.3 C2C E-commerce Model（C2C電子商務(wù)模式） ·································· 86
2.2.4 B2G E-commerce Model（B2G電子商務(wù)模式）······························ 90
2.2.5 Derivate Modes of E-commerce（電子商務(wù)的衍生模式） ····················· 92
電子商務(wù)概論（雙語(yǔ)版）（第 2版）
2.3 Emerging E-commerce Models（新興的電子商務(wù)模式） ································ 93
2.3.1 O2O Model（O2O模式） ······················································· 93
2.3.2 B2T Model（B2T模式）··································································· 98
2.3.3 B2Q Model（B2Q模式）·································································· 101
2.3.4 C2B Model（C2B模式） ······························································ 102
Summary（本章小結(jié)） ·········································································· 106
Practice（實(shí)踐） ······················································································ 108
Chapter 3 Fundamental of E-commerce Technology 電子商務(wù)技術(shù)基礎(chǔ)············ 109
Case: Connecting physical world by URL（引例：用 URL連接物理世界） ················· 109
Key Points（本章要點(diǎn)） ·················································································· 110
3.1 The Basics of Computer Network（計(jì)算機(jī)網(wǎng)絡(luò)基礎(chǔ)） ································· 111
3.1.1 Definition of Computer Network（計(jì)算機(jī)網(wǎng)絡(luò)的定義） ···················· 111
3.1.2 Classification of Computer Networks（計(jì)算機(jī)網(wǎng)絡(luò)的分類） ·························· 116
3.1.3 Network Communication Protocols（網(wǎng)絡(luò)通信協(xié)議）····································· 122
3.2 Internet Technology and Application（互聯(lián)網(wǎng)技術(shù)及應(yīng)用） ······································· 129
3.2.1 The Produce and Develop of Internet（互聯(lián)網(wǎng)的產(chǎn)生與發(fā)展） ······················· 129
3.2.2 Internet Applications（互聯(lián)網(wǎng)的主要應(yīng)用） ································· 132
3.2.3 IP Address and Domain Name（IP地址和域名） ································· 146
3.2.4 Internet Access（互聯(lián)網(wǎng)接入方式） ················································ 155
3.2.5 Intranet, Extranet and Internet（內(nèi)聯(lián)網(wǎng)、外延網(wǎng)和互聯(lián)網(wǎng)） ··················· 159
3.3 Information Processing Technology（信息處理技術(shù)）···································· 161
3.3.1 Electronic Data Interchange（電子數(shù)據(jù)交換） ···································· 161
3.3.2 Barcode Technology（條碼技術(shù)） ·················································· 173
3.3.3 RFID Technology（RFID技術(shù)） ················································ 176
3.3.4 GPS Technology（GPS技術(shù)）················································ 178
3.3.5 GIS Technology（GIS技術(shù)）······················································ 180
Summary（本章小結(jié)） ······································································ 183
Practice（實(shí)踐） ················································································ 183
Chapter 4 E-commerce Payment Technology電子商務(wù)支付技術(shù)················· 184
Chapter 5 E-commerce Logistics Technology電子商務(wù)物流技術(shù)···················· 261
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21世紀(jì)高等學(xué)校電子商務(wù)專業(yè)規(guī)劃教材電子商務(wù)概論(雙語(yǔ)版)(第2版)/胡玫艷.黃華.何龍 作者簡(jiǎn)介
1982年2月畢業(yè)于新疆大學(xué)（原新疆工學(xué)院）工業(yè)電氣自動(dòng)化專業(yè)；管理科學(xué)與工程教授、計(jì)算機(jī)工程高級(jí)工程師； 1995年-現(xiàn)在授教于廣東財(cái)經(jīng)大學(xué)（原廣東商學(xué)院），教授課程：電子商務(wù)概論、電子商務(wù)案例分析、網(wǎng)絡(luò)金融學(xué)、電子支付與電子銀行、電子商務(wù)物流、電子商務(wù)安全、會(huì)展電子商務(wù)、酒店電子商務(wù)管理、計(jì)算機(jī)導(dǎo)論、計(jì)算機(jī)基礎(chǔ)、計(jì)算機(jī)多媒體技術(shù)、商貿(mào)信息系統(tǒng)與EDI等課程； 主編（第一作者或獨(dú)著）教材（按出版時(shí)間順序）： ① 《電子商務(wù)基礎(chǔ)實(shí)驗(yàn)》（2002年，科學(xué)出版社） ② 《電子商務(wù)教程》（2003年，華南理工大學(xué)出版社） 該教材獲2003-2004年度中南地區(qū)大學(xué)出版社優(yōu)秀教材一等獎(jiǎng) ③ 《電子商務(wù)概論（雙語(yǔ)教材）》（2007年，華南理工大學(xué)出版社） 該教材為普通高等教育“十一五”國(guó)家級(jí)規(guī)劃教材 ④ 《網(wǎng)絡(luò)金融學(xué)》（2008年，對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社） ⑤ 《電子商務(wù)雙語(yǔ)教程》（2010年，清華大學(xué)出版社） ⑥《電子商務(wù)概論（雙語(yǔ)）》（2012，清華大學(xué)出版社） 副主編教材：《電子商務(wù)案例分析》（2008年，對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社） 參編專著：《經(jīng)濟(jì)管理（IT）實(shí)驗(yàn)室建設(shè)與管理》（2002年，高等教育出版社）
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