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商務(wù)英語閱讀.第2冊 版權(quán)信息
- ISBN：9787300249599
- 條形碼：9787300249599 ; 978-7-300-24959-9
- 裝幀：暫無
- 冊數(shù)：暫無
- 重量：暫無
- 所屬分類：>>
商務(wù)英語閱讀.第2冊 本書特色
《商務(wù)英語閱讀》融合新的外國語言文學(xué)類專業(yè)本科教學(xué)質(zhì)量國家標(biāo)準(zhǔn)和新的英語四級考試題型，按照商務(wù)英語專業(yè)教學(xué)要求編寫，以培養(yǎng)學(xué)生的商務(wù)英語綜合應(yīng)用能力。通過選取商務(wù)主題方面原汁原味的文章，幫助學(xué)生豐富商務(wù)知識，了解商務(wù)英語語言特點(diǎn)，提高商務(wù)英語閱讀水平。將商務(wù)理念、商務(wù)案例、商務(wù)文化和商務(wù)英語語言有機(jī)融為一體；涵蓋國際貿(mào)易理論、國際貿(mào)易政策、國際貿(mào)易慣例、國際貿(mào)易公約、一般貿(mào)易方式、宏觀經(jīng)濟(jì)政策等重點(diǎn)和熱點(diǎn)話題，也包括產(chǎn)品營銷、跨文化交際、資信調(diào)查、履約、租船訂艙等商務(wù)活動中的實(shí)際應(yīng)用，反映當(dāng)今商務(wù)領(lǐng)域的現(xiàn)狀與發(fā)展趨勢。本書為教材的第2冊。
商務(wù)英語閱讀.第2冊 內(nèi)容簡介
本書話題涵蓋經(jīng)濟(jì)學(xué)、管理學(xué)的主要學(xué)科領(lǐng)域，由10個單元構(gòu)成，內(nèi)容包括商業(yè)理念、商業(yè)股東、員工培訓(xùn)、員工激勵、商業(yè)沖突、市場營銷、品牌、廣告、促銷等方面。每單元都由Text A和Text B兩篇文章組成：Taext A是主要課文，TextB是在TextA的基礎(chǔ)上提供的閱讀材料。每個單元都有中國文化和世界文化之旅，第三單元、第五單元、第七單元和第九單元還增加了案例分析。
商務(wù)英語閱讀.第2冊 目錄
Unit 1 Business Ideas
Text A 7 Ways to Discover a Winning Business Idea
Text B China's Home Builder Country Garden Constructs a New Strategy
Chinese and International Culture Tour
Unit 2 Business Shareholders
Text A What Is a Corporate Board of Directors?
Text B China's First Hostile Takeover Battle Ushers in New Era
Chinese and International Culture Tour
Unit 3 Career Development
Text A Would You Refuse a Promotion to Stay in a Job You Love?
Text B Career Development in China
Chinese and International Culture Tour
Case Study
Unit 4 Employee Training
Text A 10 Tricks for Cutting Training Costs
Text B Training Chinese Staff
Chinese and International Culture Tour
Unit 5 Employee Motivation
Text A “Death by Overwork” in Japan Exposes Dangers of Overtime Culture
Text B How to Inspire & Motivate Chinese Employees
Chinese and International Culture Tour
Case Study
Unit 6 Business Conflict
Text A Solving Confl icts Between Business Associates
Text B Managing Confl ict in Chinese Negotiation
Chinese and International Culture Tour
Unit 7 Marketing
Text A Marketing Is All around Us
Text B Top 10 Secrets inside Xiaomi's Marketing
Chinese and International Culture Tour
Unit 8 Brands
Text A Brand Equity
Text B China Is Really Big. Its Brands, Not So Much
Chinese and International Culture Tour
Unit 9 Advertising
Text A How to Advertise
Text B The Evolution of Gaming Advertising in China
Chinese and International Culture Tour
Case Study
Unit 10 Promotion
Text A Create a Successful Promotion
Text B Australian Quality Health Supplements Set to Take Off in China
Chinese and International Culture Tour
Appendix I Glossary
Appendix II TEM-4 (2011?C2014)
Text A 7 Ways to Discover a Winning Business Idea
Text B China's Home Builder Country Garden Constructs a New Strategy
Chinese and International Culture Tour
Unit 2 Business Shareholders
Text A What Is a Corporate Board of Directors?
Text B China's First Hostile Takeover Battle Ushers in New Era
Chinese and International Culture Tour
Unit 3 Career Development
Text A Would You Refuse a Promotion to Stay in a Job You Love?
Text B Career Development in China
Chinese and International Culture Tour
Case Study
Unit 4 Employee Training
Text A 10 Tricks for Cutting Training Costs
Text B Training Chinese Staff
Chinese and International Culture Tour
Unit 5 Employee Motivation
Text A “Death by Overwork” in Japan Exposes Dangers of Overtime Culture
Text B How to Inspire & Motivate Chinese Employees
Chinese and International Culture Tour
Case Study
Unit 6 Business Conflict
Text A Solving Confl icts Between Business Associates
Text B Managing Confl ict in Chinese Negotiation
Chinese and International Culture Tour
Unit 7 Marketing
Text A Marketing Is All around Us
Text B Top 10 Secrets inside Xiaomi's Marketing
Chinese and International Culture Tour
Unit 8 Brands
Text A Brand Equity
Text B China Is Really Big. Its Brands, Not So Much
Chinese and International Culture Tour
Unit 9 Advertising
Text A How to Advertise
Text B The Evolution of Gaming Advertising in China
Chinese and International Culture Tour
Case Study
Unit 10 Promotion
Text A Create a Successful Promotion
Text B Australian Quality Health Supplements Set to Take Off in China
Chinese and International Culture Tour
Appendix I Glossary
Appendix II TEM-4 (2011?C2014)
展開全部
商務(wù)英語閱讀.第2冊 作者簡介
石磊，齊魯師范學(xué)院副教授，商務(wù)英語教研室主任，英語語言文學(xué)專業(yè)，主要研究方向?yàn)樯虅?wù)英語寫作、商務(wù)英語教學(xué)。
徐晶，齊魯師范學(xué)院外國語學(xué)院講師，教育學(xué)碩士。主要教授基礎(chǔ)英語、商務(wù)英語閱讀等。發(fā)表論文包括?w基于商務(wù)內(nèi)容的商務(wù)英語閱讀教學(xué)》等。
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