Chapter 1 Culture, Communication and Intercultural Communication 1 Culture 2 Communication 3 Intercultural Communication Chapter 2 Values 1 Cultural Values 2 Belief and Religion 3 Diverse Culture Patterns Chapter 3 Cultural Shock 1 Defining Cultural Shock 2 Understanding Cultural Shock 3 The Most Common Stages of Cultural Shock 4 Alleviating Cultural Shock (For Person) 5 Alleviating Cultural Shock ( For Company) Chapter 4 Verbal Communication 1 Verbal Communication 2 Oral Communication 3 Dyadic Communication 4 Written Communication Chapter 5 Nonverbal Communication 1 Body Language 2 Environmental Language 3 Time Message 4 Paralanguage 5 Objective Language Chapter 6 Negotiation 1 Communication in Negotiation 2 Stereotypes That Affect Intercultural Negotiations 3 Strategies of Negotiation 4 Physical Context of Negotiation 5 Intercultural Negotiation Guidelines Chapter 7 Etiquette 1 Introductions and Greetings 2 Business Cards Exchange Customs 3 Dressing and Dinning 4 Gift Giving and Receiving 5 Humor, Superstition and Taboos Chapter 8 Intercultural Management 1 Cultural Factor in International Business Management 2 Corporate Culture 3 Development of Teamwork 4 Strategies for International Marketers Chapter 9 Marketing Across 1 A Cultural Approach to International Marketing 2 Cultural Influence on Selected Aspects of Marketing and Advertising 3 Global Marketing and Advertising Chapter 10 Business Etiquette & Custom in Selected Countries 1 China 2 The United States of America 3 The United Kingdom 4 Brazil 5 South Africa Appendix Appendix I Tips for Successful Intercultural Communication Appendix II Cases of Successful Intercultural Communication Appendix III Words and Expressions of BEC Bibliography