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跨境電商專業英語(第三版) 版權信息
- ISBN:9787542972491
- 條形碼:9787542972491 ; 978-7-5429-7249-1
- 裝幀:一般膠版紙
- 冊數:暫無
- 重量:暫無
- 所屬分類:>>
跨境電商專業英語(第三版) 內容簡介
本書是浙江省普通高!笆濉毙滦螒B教材,是校企合作開發的教材,也是新型活頁式、工作手冊式教材。本書以大型電子商務平臺為依托,系統闡述跨境電商B2C實用英語,內容涉及跨境電商各個方面和所有流程,注重跨境電商行業日常實用英語,提供全景式、體驗式和落地式的跨境電商實用英語學習過程。本次修訂優化了配套資源和。本教材根據跨境電子商務專業人才培養目標及課程目標進行設計,對接職業崗位能力要求,強調職業能力培養,注重職業素質養成,著重培養學生在未來崗位工作中運用專業英語工具完成崗位工作任務的能力,旨在為高等職業學校相關專業實現專業人才培養目標提供有力支撐。本教材也可作為從業人員用書、企業內訓教材。
跨境電商專業英語(第三版) 目錄
Work Field Account Settings
Task 1 To have a good understanding of seller accounts
Task 2 To get familiar with Seller's Info. and Seller's Obligations
Task 3 To grasp how to start selling on the platform
Task 4 To grasp how to write Store Basics copy
Task 5 To grasp how to write Store Introduction copy
Task 6 To grasp bow to write Brand Culture copy
Work Field 2 Product Listing
Task 1 To have a good understanding of listing guidelines and pricing policies
Task 2 To grasp how to create high-quality listings
Task 3 To get familiar with the procedures of listing products
Task 4 To grasp how to write Product Titles copy
Task 5 To grasp how to write Product Specifics copy
Task 6 To grasp how to write Product Details copy
Work Field 3 Product Marketing
Task 1 To get familiar with Ad Types
Task 2 To have a grasp of how to create ad campaigns
Task 3 To get familiar with how to use the Lightning Deal tool
Task 4 To get familiar with how to use the Coupons tool
Task 5 To grasp how to write Promotions copy
Task 6 To grasp how to write EDM copy
Task 7 To grasp how to write Advertorials copy
Work Field 4 Order Processing
Task 1 To get a grasp of how to fulfill orders
Task 2 To grasp how to manage orders
Task 3 To get familiar with FBA policies
Task 4 To get familiar with FBA services
Work Field 5 After-sale Management
Task 1 To get a grasp of customer feedback tools
Task 2 To get a grasp of customer feedback & seller performance management
Task 3 To grasp how to manage returns, refunds and claims
Task 4 To grasp how to write Pre-sale Communications copy
Task 5 To grasp how to write After-order-placement Communications copy
Task 6 To grasp how to write After-sale Communications copy
Appendices
References
展開全部
跨境電商專業英語(第三版) 作者簡介
王群,浙江農業商貿職業學院,從事英語教學近三十年,專攻英語教學與職業教育研究,先后發表教學論文二十余篇。 成果:《英語語音水平測試》《基礎英語語法》《經貿英語》《實用英語寫作指導手冊》《商務英語課程論》等。
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