Contents Ŀ�
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�� Unit 1 The Components of Business
Letters
�̄��ź��Ę��� // 1
1.1 The Essential Parts of a Business Letter // 1
1.2 The Optional Parts of a Business Letter //3
1.3 Business Letter Formats //5
1.4 The Overall Appearance of a Business
Letter //9 �� Unit 2 Tone of a Business Letter
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2.1 Writing for Your Audience //12
2.2 Three Approaches in Dealing with
Messages //17 �� Unit 3 Language Styles of a Business
Letter
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3.1 Clarity //27
3.2 Conciseness //28
3.3 Courtesy //29 �� Unit 4 Inquiries
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4.1 Introduction //36
4.2 Sample Letters //36
�� Unit 5 Replies
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5.1 Introduction //46
5.2 Sample Letters //47 �� Unit 6 Letters of Declining
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6.1 Introduction //57
6.2 Sample Letters //58
�� Unit 7 Goodwill and Social Letters
�Ѻ��c�罻�ź� //67
7.1 Invitation Letter //67
7.2 Letter of Thanks //75
7.3 Letter of Complaints and Claims //78
�� Unit 8 Interoffice Routine Letters
�k�����ճ��ź� //92
8.1 Letters of Appointment //92
8.2 Letters of Recommendation //96
8.3 Notice //100 �� Unit 9 Memos
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9.1 Introduction //113
9.2 Basic Structure of Memos //113
9.3 Sample Memos //116 �� Unit 10 Sales Letters and Advertisement
���N�ź��c�V�� //125
10.1 Persuasive Writing //125
10.2 Sales Letters //126
10.3 Advertisement //132
�� Unit 11 Business Reports
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11.1 General Introduction to Reports //138
11.2 Charts in Business Reports //140 �� Unit 12 Business Reports
�̄Ո�棨II��//151
12.1 Informational Reports //151
12.2 Analytical Reports //156 �� Unit 13 Tender and Bidding Documents
�И˕���Ͷ�˕� //168
13.1 Introduction //168
13.2 Tender and Bidding Documents //171
�� Unit 14 Employment Writing
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14.1 A letter of Application //182
14.2 Resume //185
14.3 Thank-you Letter after Interview //189
14.4 Offer Letter //190 References
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