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跨境電商實務

包郵 跨境電商實務

出版社:清華大學出版社出版時間:2022-09-01
開本: 其他 頁數: 272
本類榜單:管理銷量榜
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跨境電商實務 版權信息

  • ISBN:9787302617167
  • 條形碼:9787302617167 ; 978-7-302-61716-7
  • 裝幀:一般膠版紙
  • 冊數:暫無
  • 重量:暫無
  • 所屬分類:>>

跨境電商實務 本書特色

新形態教材,配套教輔資源,有助于學生形成一套完備的跨進電商理論知識體系。

跨境電商實務 內容簡介

跨境電商成為傳統外貿行業轉型的新業態,特別是長三角地區,跨境電商走在全國之首。各個高校也正在申報跨境電商專業,《跨境電商實務》已成為跨境電商、國際貿易、電子商務等專業核心課程。該教材獲批浙江省“十三五規劃”新形態教材教材符合教學對象的培養目標與課程教學要求,取材適宜,深淺適度,篇幅適當,能充分激發學生的學習興趣;體例規范科學。正文、習題、參考文獻齊全,案例與拓展閱讀能以嵌入式二維碼體現。文字規范,語言流暢,圖文配合得當。內容涉及跨境電商選品、主流平臺操作、跨境營銷與推廣、跨境物流、結算等基礎理論與實務。

跨境電商實務 目錄

目 錄


**章 走進跨境電子商務 ································································1


**節 跨境電商課程簡介 ··································································4


第二節 認識跨境電子商務 ··································································7


第三節 我國跨境電商的發展歷程 ························································11


第四節 跨境電子商務與傳統外貿 ························································15


第二章 跨境電商平臺介紹與店鋪注冊 ················································19


**節 跨境電商平臺的選擇 ······························································22


第二節 主要跨境電商平臺介紹 ···························································27


第三章 跨境電商物流 ·····································································54


**節 郵政物流介紹 ·······································································57


第二節 商業快遞介紹 ·······································································58


第三節 專線物流介紹 ·······································································61


第四節 海外倉儲類物流 ····································································67


第五節 FBA物流 ············································································68


第六節 速賣通海外倉 ·······································································70


第七節 長三角地區跨境物流 ······························································70


第四章 跨境電商市場調研 ·······························································72


**節 跨境電商市場調研概述 ···························································74


第二節 跨境電商的大數據分析 ···························································77


第三節 主要跨境電商平臺的大數據分析 ···············································83



目 錄


V


第三節 詢盤溝通技巧 ·····································································225


第四節 做好信用評價 ·····································································232


第五節 售后服務之糾紛處理 ···························································236


第十一章 與跨境相關的外貿知識 ····················································243


**節 出口貨運辦理流程 ·······························································245


第二節 進出口報關與報檢 ·······························································249


第三節 出口退(免)稅流程 ····························································253


第四節 長三角地區外貿優惠政策 ······················································258





展開全部

跨境電商實務 作者簡介

郭鵬飛,男,漢族, 副教授,產業經濟學博士,美國加州州立理工大學訪問學者,碩士生導師。研究方向為區域經濟與產業協同。湖州學院經濟管理學院副院長;山東省教育廳創新創業教育導師庫專家;青島市工業和信息化領域專家庫成員;廈門市人才咨政專家。發表CSSCI、EI收錄論文多篇,多次主持省部級課題及市廳級課題。

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