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世紀商務英語綜合教程:Ⅰ:專業篇:學生用書 版權信息
- ISBN：9787561186701
- 條形碼：9787561186701 ; 978-7-5611-8670-1
- 裝幀：簡裝本
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
世紀商務英語綜合教程:Ⅰ:專業篇:學生用書 內容簡介
商務英語是我國對外經濟合作和商務交流的重要工具，尤其在中國進入WT0后，商務英語的重要性顯得尤為突出。隨著中國經濟在全球影響的不斷擴大，社會發展對于專業商務人才的需求正飛速增加。《世紀商務英語綜合教程》正是將真實的國際商務活動與系統的英語語言知識和技能密切
世紀商務英語綜合教程:Ⅰ:專業篇:學生用書 目錄
Unit 1 MarketingLead-inText A The Marketing ConceptText B Apple Inc. Marketing StrategyReal Life PracticeTranslation Skills 名詞性從句的翻譯（1）Practical Writing Company ProspectusKnowledge Links 5 Easy Steps to Create a Marketing PlanTime for Fun If at First You Don' t SucceedUnit 2 NegotiationLead-inText A Negotiation Approaches and ProcessText B Best Alternative to a Negotiated AgreementReal Life Practice Negotiation Skills and StrategiesTranslation Skills 名詞性從句的翻譯（2）Practical Writing Writing a ReplyKnowledge Links Preparing for a Successful NegotiationTime for Fun The Art of NegotiationUnit 3 ContractLead-inText A Business ContractText B Signing the ContractReal Life PracticeTranslation Skills 名詞性從句的翻譯（3）Practical Writing i Making out a ContractKnowledge Links Expressed and Implied ContractTime for Fun A Golden RatUnit 4 Customer ServiceLead-inText A Customer Satisfaction Is Your BusinessText B TescoReal Life Practice How to Improve Supermarket ServiceTranslation Skills 定語從句的翻譯（1）Practical Writing ReportsKnowledge Links How to Deal with Bad Customer Service?
Time for Fun SupermarketUnit 5 FinanceLead-inText A FinanceText B Corporate FinanceReal Life Practice Fidelity Money Market FundsTranslation Skills 定語從句的翻譯（2）Practical Writing Describing Trends or MovementsKnowledge Links Improving Your Financial SituationTime for Fun Chasing the Mighty DollarTest 1 （Units 1-5）Unit 6 Banking and PaymentLead-inText A International PaymentText B Types of AccountReal Life PracticeTranslation Skills 狀語從句的翻譯（1）Practical Writing Giving Details of PaymentKnowledge Links What You Should Know about Internet BankingTime for Fun A Payment for Tax
Unit 7 Transportation andShipmentLead-inText A International Cargo TransportationText B Freight Forwarder/Shipping BrokerReal Life Practice Ocean Freight RatesTranslation Skills 狀語從句的翻譯（2）Practical Writing Giving Shipping InstructionsKnowledge Links Third-party LogisticsTime for Fun A Big Fan of Famous BrandUnit 8 InsuranceLead-inText A InsuranceText B The History of the Famous Underwriter——Lloyd'sReal Life PracticeTranslation Skills 復雜長句翻譯（1）Practical Writing Making out a Insurance PolicyKnowledge Links Making an Insurance ClaimTime for Fun Life InsuranceUnit 9 Human RecoursesLead-inText A What Is Human Resources Management?
Text B I Want a Better Job!
Real Life Practice Improving Your Interview SkillsTranslation Skills 復雜長句翻譯（2）Practical Writing Cover Letter （Letter of Application）Knowledge Links Human Resources FAQ'sTime for Fun SalaryUnit 10 Running BusinessLead-inText A Choosing the Right Type of BusinessText B McDonald' s —— A Shining Medal in Franchising IndustryReal Life Practice Selecting a Franchise SystemTranslation Skills 復雜長句翻譯（3）Practical Writing SummaryKnowledge Links The Benefits and Responsibilities of Franchise OwnershipTime for Fun The Requirement of This JobTest 2 （Units 6-10）Glossary
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世紀商務英語綜合教程:Ⅰ:專業篇:學生用書 作者簡介
新世紀高職高專商務英語專業系列規劃教材·世紀商務英語綜合教程（基礎篇II）(第五版)主編系高職高專和本科一線教學老師，語言功底深厚，文字水平較高，專業能力較強，在國家及省級多項評獎中獲得過獎勵，在業界聲望較高，是英語學術帶頭人之一。
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