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商務(wù)英語(yǔ)泛讀-(第一冊(cè)) 版權(quán)信息
- ISBN：9787563940288
- 條形碼：9787563940288 ; 978-7-5639-4028-8
- 裝幀：一般膠版紙
- 冊(cè)數(shù)：暫無(wú)
- 重量：暫無(wú)
- 所屬分類(lèi)：>
商務(wù)英語(yǔ)泛讀-(第一冊(cè)) 本書(shū)特色
《商務(wù)英語(yǔ)泛讀》系列教材以《國(guó)家中長(zhǎng)期教育改革與發(fā)展規(guī)劃綱要》為指導(dǎo)，以高校培養(yǎng)高素質(zhì)、應(yīng)用性人才為目標(biāo)，結(jié)合高校教學(xué)和商務(wù)活動(dòng)實(shí)際情況，精選語(yǔ)料，科學(xué)編排。本教材為**冊(cè)，共設(shè)計(jì)十個(gè)單元，主題涵蓋企業(yè)組織與管理、企業(yè)文化與職場(chǎng)關(guān)系、人力資源管理、商務(wù)公文、商務(wù)會(huì)議、商務(wù)談判、商務(wù)禮儀、商務(wù)旅行、營(yíng)銷(xiāo)策略、財(cái)務(wù)管理與控制等。本教材適合高校商務(wù)英語(yǔ)專(zhuān)業(yè)或其他相關(guān)專(zhuān)業(yè)學(xué)生及國(guó)際商務(wù)從業(yè)人員自學(xué)、參考。
商務(wù)英語(yǔ)泛讀-(第一冊(cè)) 內(nèi)容簡(jiǎn)介
《商務(wù)英語(yǔ)泛讀》系列教材以《國(guó)家中長(zhǎng)期教育改革與發(fā)展規(guī)劃綱要》為指導(dǎo)，以高校培養(yǎng)高素質(zhì)、應(yīng)用性人才為目標(biāo)，結(jié)合高校教學(xué)和商務(wù)活動(dòng)實(shí)際情況，精選語(yǔ)料，科學(xué)編排。本教材為**冊(cè)，共設(shè)計(jì)十個(gè)單元，主題涵蓋企業(yè)組織與管理、企業(yè)文化與職場(chǎng)關(guān)系、人力資源管理、商務(wù)公文、商務(wù)會(huì)議、商務(wù)談判、商務(wù)禮儀、商務(wù)旅行、營(yíng)銷(xiāo)策略、財(cái)務(wù)管理與控制等。本教材適合高校商務(wù)英語(yǔ)專(zhuān)業(yè)或其他相關(guān)專(zhuān)業(yè)學(xué)生及國(guó)際商務(wù)從業(yè)人員自學(xué)、參考。
商務(wù)英語(yǔ)泛讀-(第一冊(cè)) 目錄
unit one company organization and management
part one lead-in and warming-up
part two texts
text a: what management is and why management is needed
text b: time for the "big small" company
part three business simulation
part four fun time
unit two corporate culture and office relationship
part one lead-in and warming-up
part two texts
text a: create a positive corporate culture
text b: dealing with an office relationship
part three business simulation
part four fun time
unit three human resources management
part one lead-in and warming-up
part two texts
text a: in-service training
text b: job satisfaction and job promotion/raise in pay
part three business simulation
part four fun time
unit four business documents
part one lead-in and warming-up
part two texts
text a: introduction of business documents
text b: differences between business letters and business e-mail
part three business simulation
part four fun time
unit five business conferences
part one lead-in and warming-up
part two texts
text a: conducting effective business conferences
text b: business conference handout, report and etiquette
part three business simulation
part four fun time
unit six business negotiation
part one lead-in and warming-up
part two texts
text a: the steps of business negotiation
text b: the acceptance must be unconditional
part three business simulation
part four fun time
unit seven business etiquette
part one lead-in and warming-up
part two texts
text a: business etiquette in pacific rim countries
text b: etiquette and business etiquette
part three business simulation
part four fun time
unit eight business travel
part one lead-in and warming-up
part two texts
text a: how to plan for business travel
text b: business travel etiquette
part three business simulation
part four fun time
unit nine marketing strategy
part one lead-in and warming-up
part two texts
text a: marketing strategy and marketing mix
text b: branding and advertising
part three business simulation
part four fun time
unit ten finance management and control
part one lead-in and warming-up
part two texts
text a: finance management and control
text b: accounting
part three business simulation
part four fun time
參考答案
參考文獻(xiàn)
part one lead-in and warming-up
part two texts
text a: what management is and why management is needed
text b: time for the "big small" company
part three business simulation
part four fun time
unit two corporate culture and office relationship
part one lead-in and warming-up
part two texts
text a: create a positive corporate culture
text b: dealing with an office relationship
part three business simulation
part four fun time
unit three human resources management
part one lead-in and warming-up
part two texts
text a: in-service training
text b: job satisfaction and job promotion/raise in pay
part three business simulation
part four fun time
unit four business documents
part one lead-in and warming-up
part two texts
text a: introduction of business documents
text b: differences between business letters and business e-mail
part three business simulation
part four fun time
unit five business conferences
part one lead-in and warming-up
part two texts
text a: conducting effective business conferences
text b: business conference handout, report and etiquette
part three business simulation
part four fun time
unit six business negotiation
part one lead-in and warming-up
part two texts
text a: the steps of business negotiation
text b: the acceptance must be unconditional
part three business simulation
part four fun time
unit seven business etiquette
part one lead-in and warming-up
part two texts
text a: business etiquette in pacific rim countries
text b: etiquette and business etiquette
part three business simulation
part four fun time
unit eight business travel
part one lead-in and warming-up
part two texts
text a: how to plan for business travel
text b: business travel etiquette
part three business simulation
part four fun time
unit nine marketing strategy
part one lead-in and warming-up
part two texts
text a: marketing strategy and marketing mix
text b: branding and advertising
part three business simulation
part four fun time
unit ten finance management and control
part one lead-in and warming-up
part two texts
text a: finance management and control
text b: accounting
part three business simulation
part four fun time
參考答案
參考文獻(xiàn)
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