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商務(wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書(shū))

包郵 商務(wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書(shū))

作者:伍巧芳
出版社:北京大學(xué)出版社出版時(shí)間:2010-04-01
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 115
本類榜單:外語(yǔ)銷量榜
中 圖 價(jià):¥10.2(7.3折) 定價(jià)  ¥14.0 登錄后可看到會(huì)員價(jià)
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商務(wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書(shū)) 版權(quán)信息

商務(wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書(shū)) 本書(shū)特色

《商務(wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書(shū))》:21世紀(jì)商務(wù)英語(yǔ)系列教材

商務(wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書(shū)) 內(nèi)容簡(jiǎn)介

《商務(wù)英語(yǔ)聽(tīng)說(shuō)教程》是一本為高等學(xué)校全日制本專科生編寫(xiě)的商務(wù)英語(yǔ)教材,也可以作為高等學(xué)校夜大、函大的聽(tīng)說(shuō)教材。本書(shū)為上海市教委專項(xiàng)學(xué)科建設(shè)項(xiàng)目之一“法商外語(yǔ)教學(xué)論”中的一個(gè)子項(xiàng)目。
  本書(shū)共12單元,每單元都涉及一個(gè)商務(wù)活動(dòng)主題,其中的聽(tīng)力練習(xí)和口語(yǔ)活動(dòng)均圍繞該主題進(jìn)行。本教材的特色主要表現(xiàn)在以下幾個(gè)方面:
  ·本教材將真實(shí)的商務(wù)活動(dòng)與英語(yǔ)教學(xué)充分融為一體。
  ·將角色扮演和案例學(xué)習(xí)等體驗(yàn)式學(xué)習(xí)引入課堂。
  ·教學(xué)設(shè)計(jì)嚴(yán)謹(jǐn),為體驗(yàn)式學(xué)習(xí)打好基礎(chǔ)。

商務(wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書(shū)) 目錄

unit 1 corporate culture
 part a getting started
 part b listening tasks
  listening 1: about management worldwide ltd.
  listening 2: about ikea
  listening 3: about ikea (continued)
  listening 4: briefing on some companies' corporate culture
 part c video clip
 part d home listening: the new ge corporate culture
unit 2 interview
 part a getting started
 part b listening tasks
  listening 1: dialogue 1
  listening 2: dialogue 2
  listening 3: passage-making a good impression
 part c video clip
 part d home listening: getting an interview
unit 3 job and career
 part a getting started
 part b listening tasks
  listening 1: why they like their jobs
  listening 2: how they view their jobs
 part c video clip
 part d home listening: what i like about my job
unit 4 entrepreneurs
 part a getting started
 part b listening tasks
  listening 1: what do you need to be an entrepreneur?
  listening 2: emerging market pioneer--jack ma
 part c video clip
 part d home listening: a radio interview
unit 5 making arrangements
 part a getting started
 part b listening tasks
  listening 1: arranging a conference
  listening 2: confirming conference arrangements
  listening 3: arranging for a business trip
 part c video clip
 part d home listening: asad's schedule
unit 6 business traveling
 part a getting started
 part b listening tasks
  listening 1: security check; major responsibility of a secretary
  listening 2: checking in to a hotel
  listening 3: attending a trade show
 part c video clip
 part d home listening: welcoming visitors
unit 7 business visit and entertainment
 part a getting started
 part b listening tasks
  listening 1: booking tickets
  listening 2: arranging a visit
  listening 3: first visit
 part c video clip
 part d home listening: business meals and dining out
unit 8 business meetings
 part a getting started
 part b listening tasks
  listening 1: a meeting on cutting the budget
  listening 2: arrangement of a sales conference
  listening 3: a conference on carrying out a new plan
 part c video clip
 part d home listening: a meeting on solving problems
unit 9 presentation
 part a getting started
 part b listening tasks
  listening 1: product presentation
  listening 2: first day at jpc
 part c video clip
 part d home listening: business knowledge
unit 10 business negotiations
 part a getting started
 part b listening tasks
  listening 1: negotiation: getting started
  listening 2: negotiation: bargaining
  listening 3: negotiation: closing the deal
 part c video clip: "i quit" position in negotiations
 part d home listening: an interview: negotiation strategy
unit 11 advertising and marketing
 part a getting started
 part b listening tasks
  listening 1: analyzing techniques of advertising
  listening 2: how mcdonald's revolutionized marketing 30 years ago
 part c video clip
 part d home listening: reebok launches ad campaign
unit 12 solving problems
 part a getting started
 part b listening tasks
  listening 1: delivery problem
  listening 2: settling claims
  listening 3: negotiation tips
 part c video clip
 part d home listening: interview with an negotiation expert
references
展開(kāi)全部

商務(wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書(shū)) 節(jié)選

《商務(wù)英語(yǔ)聽(tīng)說(shuō)教程》是一本為高等學(xué)校全日制本專科生編寫(xiě)的商務(wù)英語(yǔ)教材,也可以作為高等學(xué)校夜大、函大的聽(tīng)說(shuō)教材。《商務(wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書(shū))》為上海市教委專項(xiàng)學(xué)科建設(shè)項(xiàng)目之一“法商外語(yǔ)教學(xué)論”中的一個(gè)子項(xiàng)目。《商務(wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書(shū))》共12單元,每單元都涉及一個(gè)商務(wù)活動(dòng)主題,其中的聽(tīng)力練習(xí)和口語(yǔ)活動(dòng)均圍繞該主題進(jìn)行。本教材的特色主要表現(xiàn)在以下幾個(gè)方面:本教材將真實(shí)的商務(wù)活動(dòng)與英語(yǔ)教學(xué)充分融為一體。將角色扮演和案例學(xué)習(xí)等體驗(yàn)式學(xué)習(xí)引入課堂。教學(xué)設(shè)計(jì)嚴(yán)謹(jǐn),為體驗(yàn)式學(xué)習(xí)打好基礎(chǔ)。

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