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旅游英語-(含1CD) 版權信息
- ISBN:9787562451471
- 條形碼:9787562451471 ; 978-7-5624-5147-1
- 裝幀:暫無
- 冊數:暫無
- 重量:暫無
- 所屬分類:>>
旅游英語-(含1CD) 目錄
旅游英語-(含1CD) 節選
《旅游英語》是一門實用性很強的旅游專業必修課程,目的是培養學生在具有一定的基礎英語聽、說、讀、寫的基礎上,掌握旅游行業服務與管理的專業英語。《旅游英語》的編寫,針對高職院校旅游專業學生的英語基礎和特點,以專門用途英語的相關理論為指導,注重旅游從業方面專業知識聽、說、讀和寫的綜合能力訓練,以旅游工作過程為導向,適應旅游市場對人才的需要;注重學生自主學習能力培養,利于學生將來可持續發展。《旅游英語》共10單元,每單元分成聽說、閱讀、實用寫作3個部分,每單元參考學時4學時,全書可供32-40學時使用。
旅游英語-(含1CD) 相關資料
插圖:it cannot discontinue because of thetemporarily attained quality result. It also implies a seamless or flawless process inwhich it is possible to identify and do away with the constraints of a supply which spoilthe tourism product and are responsible for direct and indirect losses to the company ordestination." Satisfaction" introduces the elements of subjectivity in quality perception.According to their characteristics, customers have different requirements andexpectations. Informed quality-driven marketing caters to these characteristics andattempts to identify consumers according to the different types and levels of perceivedquality." Legitimate" brings into the analysis the elements of rights and entitlement.Consumers cannot expect to receive more than what they remunerate by payment or whathas been determined by social and environmental limits. The role of tourism plannersand entrepreneurs is to relate quality types and levels to remuneration and externallimitations.The notion of "needs" follows on the concern for legitimacy and looks for satisfyingpeople's basic and vital needs which should never be overlooked while bringing intotourism projects and programs the other aspects with a view to introducing attractions,strengthening experience, etc. The needs are primarily related to the underlying qualitydeterminants, although over time the expectations related to the type and volume of"basic needs" change and usually increase. Basic needs of the past are not exactly the basic needs of today.The notion of "product requirements" emphasizes a need to relate a single serviceand facility use to the whole product and the total tourism experience. One good quality service is not sufficient to give rise to tourism product quality perception, although an excellent service may positively impress the consumer to make him or her close their eyes to shortcomings and defects experien
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