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電子商務專業英語-第二版 版權信息
- ISBN：9787508469348
- 條形碼：9787508469348 ; 978-7-5084-6934-8
- 裝幀：暫無
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
電子商務專業英語-第二版 本書特色
《電子商務專業英語(第2版)》特色：用英語編寫的電子商務技術教材，適合雙語教學貫徹專業知識的系統性與內容新穎性統一的原則注重教材的可讀性與知識性的統一，課文專業性強、難度適中結合我國實際，增加了有關國內電子商務發展和典型案例等內容針對中國學生特點，增加了科技論文英文寫作、商務英文信函寫作、構詞法、閱讀難點分析等專題，指導學生切實掌握專業英語技能注重專業技能培養，每章配有一定的創新性實踐作業，引導學生查閱*新的文獻資料，掌握學科前沿；正確運用專業知識，進行分析案例、設計電子商務策略等提供課程PPT電予教案和課文譯文，方便教學
電子商務專業英語-第二版 內容簡介
本書是普通高等教育“十一五”田家級規劃教材。
本書**版于2004年出版，第二版在延續**版編寫風格的基礎上，為更好地適應教學改革需求，考慮電子商務技術的發展，根據廣大讀者使用的反饋和作者多年講授該課程的教學經驗，在保持**版教材編寫風格的基礎上，對各章節的內容、結構等進行了修訂、調整、完善和補充。全書共14章，主要內容包括：電子商務的基本概念、電子商務的技術基礎、電子商務模式、b28電子商務、電子支付系統、電子商務安全、電子商務定價、網絡營銷、電子商務法律問題、電子物流、建設成功的網上企業、建立電子商務應用以及案例分析等。本書內容覆蓋了當今電子商務技術的各個方面，并力求體現電子商務的*新發展。
本書所有內容均取材于*近幾年國外出版的原版教材和互聯網，內容新穎，系統性強。每一章都圍繞一個主題，配有學習指導、詳細注釋和參考譯文以及精心安排的練習，可以使學生很快掌握課文要點。每章還介紹一個專業英語學習專題，幫助讀者掌握專業英語的閱讀、翻譯和寫作技巧。
本書既可作為高等院校電子商務及相關專業電子商務專業英語教材，也可用作管理與技術人員了解并學習電子商務知識的參考書。
電子商務專業英語-第二版 目錄
序
第二版前言
**版前言
chapter 1 introduction to e-commeme
學習指導
1.1 introduction
1.2 electronic commerce：the second wave
1.3 business models，revenue models and business processes
1.4 economic forces and electronic commerce
1.5 identifying electronic commerce opportunities
1.6 international nature of electronic commerce
reading material——benefits of ec
科技英語的特點
exercises
chapter 2 the internet and world wide web：e.commeme infrastructure-
學習指導
2.1 the internet：technology background
2.2 the intemet today
2.3 internet il：the future infrastructure
2.4 the wodd wide web
reading material——the intemet and the
web：features
英語專業詞匯的構成
exercises
chapter 3 e.business models
學習指導
3.1 introduction
3.2 storefront model
3.3 auction model
3.4 portal model
3.5 dynamic pricing models
3.6 82b exchange
3.7 82b service providers
3.8 0nline trading and lending models
3.9 getting a loan online
3.10 recruiting on the w曲
3.11 online news services
3.12 0nline travel services
3.13 0nline entertainment
3.14 0nline automotive sites
3.15 energy online
3.16 selling brainpower
3.17 0nline art dealers
3.18 e-learnin9
3.19 click.and—mortar businesses
數學公式的讀法(pronunciation ofmathematical expressions)
exercises
chapter 4 business-to-business electroniccommerce
學習指導
4.1 introduction
4.2 cost efficiencies from automation of transactions
4.3 economic efficiency gains from intermediation in b2b e—commerce
4.4 market structure and ownership of b2b intermediaries
4.5 effects of e—commerce on the organization offirms
4.6 conclusion
……
chapter 5 electronic payment systems
chapter 6 e-commerce security
chapter 7 pricing
chapter 8 intemet markefing
chapter 9 legal lssues of e-commerce
chapter 10 e-logistics
chapter 11 introduction to m-business applications
chapter 12 launching a successful online business and ec projects
chapter 13 building e-commerce applications and infrastructure
chapter 14 case study of e-commerce
參考文獻及網站
第二版前言
**版前言
chapter 1 introduction to e-commeme
學習指導
1.1 introduction
1.2 electronic commerce：the second wave
1.3 business models，revenue models and business processes
1.4 economic forces and electronic commerce
1.5 identifying electronic commerce opportunities
1.6 international nature of electronic commerce
reading material——benefits of ec
科技英語的特點
exercises
chapter 2 the internet and world wide web：e.commeme infrastructure-
學習指導
2.1 the internet：technology background
2.2 the intemet today
2.3 internet il：the future infrastructure
2.4 the wodd wide web
reading material——the intemet and the
web：features
英語專業詞匯的構成
exercises
chapter 3 e.business models
學習指導
3.1 introduction
3.2 storefront model
3.3 auction model
3.4 portal model
3.5 dynamic pricing models
3.6 82b exchange
3.7 82b service providers
3.8 0nline trading and lending models
3.9 getting a loan online
3.10 recruiting on the w曲
3.11 online news services
3.12 0nline travel services
3.13 0nline entertainment
3.14 0nline automotive sites
3.15 energy online
3.16 selling brainpower
3.17 0nline art dealers
3.18 e-learnin9
3.19 click.and—mortar businesses
數學公式的讀法(pronunciation ofmathematical expressions)
exercises
chapter 4 business-to-business electroniccommerce
學習指導
4.1 introduction
4.2 cost efficiencies from automation of transactions
4.3 economic efficiency gains from intermediation in b2b e—commerce
4.4 market structure and ownership of b2b intermediaries
4.5 effects of e—commerce on the organization offirms
4.6 conclusion
……
chapter 5 electronic payment systems
chapter 6 e-commerce security
chapter 7 pricing
chapter 8 intemet markefing
chapter 9 legal lssues of e-commerce
chapter 10 e-logistics
chapter 11 introduction to m-business applications
chapter 12 launching a successful online business and ec projects
chapter 13 building e-commerce applications and infrastructure
chapter 14 case study of e-commerce
參考文獻及網站
展開全部
電子商務專業英語-第二版 節選
《電子商務專業英語(第2版)》是普通高等教育“十一五”國家級規劃教材。《電子商務專業英語(第2版)》**版于2004年出版，第二版在延續**版編寫風格的基礎上，為更好地適應教學改革需求，考慮電子商務技術的發展，根據廣大讀者使用的反饋和作者多年講授該課程的教學經驗，在保持**版教材編寫風格的基礎上，對各章節的內容、結構等進行了修訂、調整、完善和補充。全書共14章，主要內容包括：電子商務的基本概念、電子商務的技術基礎、電子商務模式、B2B電子商務、電子支付系統、電子商務安全、電子商務定價、網絡營銷、電子商務法律問題、電子物流、建設成功的網上企業、建立電子商務應用以及案例分析等。《電子商務專業英語(第2版)》內容覆蓋了當今電子商務技術的各個方面，并力求體現電子商務的*新發展。《電子商務專業英語(第2版)》所有內容均取材于*近幾年國外出版的原版教材和互聯網，內容新穎，系統性強。每一章都圍繞一個主題，配有學習指導、詳細注釋和參考譯文以及精心安排的練習，可以使學生很快掌握課文要點。每章還介紹一個專業英語學習專題，幫助讀者掌握專業英語的閱讀、翻譯和寫作技巧。《電子商務專業英語(第2版)》既可作為高等院校電子商務及相關專業電子商務專業英語教材，也可用作管理與技術人員了解并學習電子商務知識的參考書。
電子商務專業英語-第二版 相關資料
In the period from 2000 to 2003, many industry observers were writing obituaries for electronic commerce. Just as the unreasonable expectations for immediate success fueled the high expectations during the boom years, overly gloomy news reports colored perceptions during this time. Beginning in 2003, with the general economy still in the doldrums, electronic commerce began to show signs of new life. Companies that had survived the downturn were not only seeing growth in sales again, but many of them were showing profits. Although the rapid expansion and high levels of investment of the boom years are not likely to be repeated, the second wave of electronic commerce is well under way. This section defines electronic commerce and describes how it is growing once again in its second wave.1.2.1 Electronic Commerce and Electronic BusinessTo many people, the term "electronic commerce" means shopping on the part of the Internet called the World Wide Web （the Web）. However, electronic commerce （or e-commerce） also includes many other activities, such as businesses trading with other businesses and internal processes that companies use to support their buying, selling, hiring, planning, and other activities. Some people use the term electronic business （or e-business） when they are talking about electronic commerce in this broader sense. For example, IBM defines electronic business as "the transformation of key business processes through the use of Internet technologies". Most people use the terms "electronic commerce" and "electronic business" interchangeably. In this book, the term electronic commerce （or e-commerce） is used in its broadest sense and includes all business activities that use Internet technologies. Internet technologies include the Internet, the World Wide Web, and other technologies such as wireless transmissions on mobile telephones or personal digital assistants （PDAs）. Companies that operate only online are often called dot-com or pur
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