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電子商務概論(Introduction to E-commerce) 版權信息
- ISBN：9787302163237
- 條形碼：9787302163237 ; 978-7-302-16323-7
- 裝幀：暫無
- 冊數：暫無
- 重量：暫無
- 所屬分類：>
電子商務概論(Introduction to E-commerce) 本書特色
《電子商務概論(英文版)》是新華出版社出版的。Part of Tsinghua University Texts，Introduction to E-commerce discusses thefoundations and key aspects of E-commerce while focusing on the latestdevelopments in the E-commerce industry.Practical case studies offer auseful reference for dealing with various issues in E-commerce such as latestapplications,management techniques，or psychological methods.Dr.ZhengQin is currently Director of the E-Commerce Institute of Xi'an Jiaotong Uni-versity .He received his PhD from Northwestern Polytechnical University.
電子商務概論(Introduction to E-commerce) 目錄
Part1 Fundamentals1 Fundamentalsof E-commerce1.1 TheOriginandDevelopmentofE-commerce1.2 InfluenceofRelatedBasicSciencesonE-commerce1.3 CategoriesoftheE-commerce1.4 TheConstitutionoftheE-commerce1.5 SupportingEnvironmentsforE-commerce1.6 M-commerce1.7 SummaryReferencesPart2 Technology2 E-commerceSupportingTechnologies2.1 E-commerceFundamentalTechnology,2.2 ComputerCommunicationTechnology2.3 InformationProcessingTechnologiesinE-commerce2.4 SummaryReferences3 PaymentTechnologiesforE-commerce3.1 OnlineBank3.2 E-paymentTools3.3 SummaryReferences4 SecurityTechnologiesinE-commerce4.1 IntroductiontoSecurityProblemsinE-commerce4.2 ReliabilityofE-commerceSystem4.3 DataEncryptionTechnology4.4 DigitalSignature4.5 AuthenticationTechnology4.6 FirewallTechnology4.7 IntrusionDetectionTechnology4.8 SecurePaymentTechnology4.9 SummaryReferencesPart3 Management5 E-commerceandtheLaw5.1 LegalProblemsinE-contract5.2 LegalProblemsinE-banks5.3 ThelegalProblemsintheElectronicFundTransfer5.4 TheIntellectualPropertyProtectionintheE-commerce5.5 LegalProblemsofE-commerceSecurity5.6 ConsumerRightsProtectioninE-commerce5.7 LegalLiabilityinE-commerce5.8 BriefIntroductiontothe"ElectronicSignatureLawofthePRC"5.9 SummaryReferences6 E-commerceandTax6.1 AnOutlineofTaxinE-commerce6.2 FeaturesofE-commerceTax6.3 ProblemsinE-commerceTax6.4 E-commerceandTaxAdministration6.5 StrategiesinE-commerceTaxation6.6 SummaryReferences7 NetworkEnterpriseManagement7.1 OverviewofNetworkEnterprises7.2 SupplyChainManagementofNetworkEnterprises7.3 LogisticsManagementofNetworkEnterprise7.4 HumanResourcesManagementofNetworkEnterprise7.5 SummaryReferencesPart4 Practice8 E-commerceArchitectureandSystemDesign8.1 E-commerceArchitecture8.2 E-commerceSecuritySystem8.3 E-commercePaymentSystem8.4 ArchitectureandDesignMethodofE-commerceApplicationSystemSoftware8.5 SummaryReferences9 PortalSiteDesignofVirtualEnterprise9.1 E-commerceandPortalSite9.2 OnlineVirtualShop9.3 DesignMethodofProductCatalog9.4 DesignofOnlineShoppingCart9.5 ProcessingofElectronicOrder9.6 SearchandInquiryofWebsite9.7 CustomerServiceinE-commerceTime9.8 ReleaseTechnologyofWebDatabase9.9 SummaryReferences10 ComputerSystemIntegrationandE-commerce10.1 OverviewofSystemIntegration10.2 HardwareSystemIntegrationofE-commerce10.3 IntegrationofE-commerceApplicationSystemSoftware10.4 SummaryReferencesPart5 E-commerceApplication11 E-commerceandInternationalTrade11.1 E-commerceandInternationalTrade11.2 ApplyingE-commercetoInternationalTrade11.3 E-commerceandInternationalTradeNetworkMarketing11.4 DesigninganInternationalTradeE-commerceSystem11.5 SummaryReferences12 NetworkApplicationPsychology12.1 IntroductiontoNetworkApplicationPsychology12.2 NetworkInteractionPsychology12.3 NetworkApplicationPsychology12.4 NetworkManagementPsychology12.5 SummaryReferences13 E-commerceCaseAnalysis13.1 MethodsofE-commerceAnalysis13.2 CaseStudy13.3 SummaryReferences
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電子商務概論(Introduction to E-commerce) 節選
《電子商務概論(英文版)》是根據目前專業特點編寫的文理兼顧的電子商務專業教材。全書分為基礎、技術、管理、實踐、應用五大部分。基礎部分介紹了電子商務的基礎理論，技術部分重點介紹了技術支撐平臺、支付策略與技術、安全技術：管理部分介紹了電子商務與法律、稅收、網絡企業管理：實踐部分闡述了電子商務體系結構與系統設訓、門戶網站設計與實現、計算機系統集成與電子商務；應用部分側重于介紹電子商務與國際貿易、網絡應用心理學、電子商務案例分析！峨娮由虅崭耪(英文版)》凝聚了作者團隊多年的相關研究項目的研究成果與實踐經驗！峨娮由虅崭耪(英文版)》適于理工科與管理學科的相關專業(電子商務、電子信息、計算機科學與技術、軟件工程、信息系統與信息管理、工商管理等)選用，也可供公務員、企業管理、信息技術人員參考使用。
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