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電子商務(wù)英語(yǔ)教程 版權(quán)信息
- ISBN：9787508447612
- 條形碼：9787508447612 ; 978-7-5084-4761-2
- 裝幀：一般膠版紙
- 冊(cè)數(shù)：暫無(wú)
- 重量：暫無(wú)
- 所屬分類(lèi)：>>
電子商務(wù)英語(yǔ)教程 本書(shū)特色
《21世紀(jì)高等院校規(guī)劃教材：電子商務(wù)英語(yǔ)教程》系統(tǒng)而又全面地介紹了電子商務(wù)的基礎(chǔ)知識(shí)，對(duì)其中關(guān)鍵的電子商務(wù)術(shù)語(yǔ)均給出了注釋?zhuān)槍?duì)性、時(shí)效性強(qiáng)，注重理論與實(shí)際應(yīng)用相結(jié)合。對(duì)引導(dǎo)學(xué)生和讀者積極參加實(shí)踐活動(dòng)，將本書(shū)的知識(shí)轉(zhuǎn)化為一種謀生的手段有極大的幫助和參考價(jià)值。
電子商務(wù)英語(yǔ)教程 內(nèi)容簡(jiǎn)介
本書(shū)一本為高等院校、高職高專(zhuān)電子商務(wù)專(zhuān)業(yè)英語(yǔ)教學(xué)而編寫(xiě)的教材。重點(diǎn)介紹電子商務(wù)的概念和分類(lèi)、網(wǎng)絡(luò)營(yíng)銷(xiāo)、電子支付、在線(xiàn)物流和電子政府等基礎(chǔ)知識(shí)，此外還介紹了電子商務(wù)英語(yǔ)寫(xiě)作技巧等相關(guān)知識(shí)。
本書(shū)具有選材新穎、原文風(fēng)格、循序漸進(jìn)、通俗易懂、圖文并茂、在線(xiàn)操作等特點(diǎn)。
本書(shū)既適合電子商務(wù)專(zhuān)業(yè)的讀者，也適合相關(guān)專(zhuān)業(yè)的讀者，還可作為從事商務(wù)工作人員的工具書(shū)。
電子商務(wù)英語(yǔ)教程 目錄
Chapter 1 Overview of E-Commerce
Unit 1
l.l Passage A What is Electronic Commerce?
1.2 Notesto Passage A
1.3 Activities
1.4 Passage B The Evolution of Electronic Commerce
1.5 Notes to Passage B
1.6 Activities
1.7 Basic E-commerce English Writing
1.8 Related Reading The Basic Technology of E-Commerce--The Internet
1.9 Work Online
Unit 2
2.1 Passage A The Social Effect Caused by Electronic Commerce
2.2 Notesto Passage A
2.3 Activities
2.4 Passage B Distinguishing Features of E-Commerce
2.5 Notesto Passage B
2.6 Activities
2.7 Basic E-Commerce English Writing
2.8 Related Reading The Basic Technology of E-Commerce-Internet Explorer 6 Overview
2.9 Work Online
Unit 3
3.1 Passage A The Application Flow of Electronic Commerce
3.2 Notes to Passage A
3.3 Activities
3.4 Passage B Benefits and Problems Caused by Electronic Commerce
3.5 Notes to Passage B
3.6 Activities
3.7 Basic E-Commerce English Writing
3.8 Related Reading The Basic Technology of E-Commerce-Outlook Express
3.9 Work Online
Word Bank 1 （章詞匯表1）
Chapter2 Types of E-Commerce
Unit 4
4.1 PassageA What isB2B?
4.2 Notesto Passage A
4.3 Activities
4.4 Passage B What is B2C ?
4.5 Notes to Passage B
4.6 Activities
4.7 Basic E-Commerce English Writing
4.8 Related Reading The Basic Technology of E-Commerce-Make Use of E-mail
4.9 Work Online
Unit 5
5.1 Passage A How B2B Differs from B2C
5.2 Notesto Passage A
5.3 Activities
5.4 Passage B B2C and Its Customers
5.5 Notesto Passage B
5.6 Activities
5.7 Basic E-Commerce English Writing
5.8 Related Reading Domain, Web, Website and FTP-Simple Steps to Register a Domain Name
5.9 Work Online
Word Bank 2 （章詞匯表2）
Chapter 3 Network Marketing
Unit 6
6.1 Passage A The Development of Network Marketing
6.2 Notes to Passage A
6.3 Activities
6.4 Passage B Main Strategies of Network Marketing
6.5 Notesto Passage B
6.6 Activities
6.7 Basic E-Commerce English Writing
……
Unit 7
Unit 8
Unit 9
Chapter 4 E-Payment
Unit 10
Unit 11
Unit 12
Unit 13
Chapter 5 E-Shopping & Logistics
Unit 14
Unit 15
Unit 16
Chapter 6 E-Government
Unit 17
Unit 18
Appendix
參考文獻(xiàn)
參考網(wǎng)站
Unit 1
l.l Passage A What is Electronic Commerce?
1.2 Notesto Passage A
1.3 Activities
1.4 Passage B The Evolution of Electronic Commerce
1.5 Notes to Passage B
1.6 Activities
1.7 Basic E-commerce English Writing
1.8 Related Reading The Basic Technology of E-Commerce--The Internet
1.9 Work Online
Unit 2
2.1 Passage A The Social Effect Caused by Electronic Commerce
2.2 Notesto Passage A
2.3 Activities
2.4 Passage B Distinguishing Features of E-Commerce
2.5 Notesto Passage B
2.6 Activities
2.7 Basic E-Commerce English Writing
2.8 Related Reading The Basic Technology of E-Commerce-Internet Explorer 6 Overview
2.9 Work Online
Unit 3
3.1 Passage A The Application Flow of Electronic Commerce
3.2 Notes to Passage A
3.3 Activities
3.4 Passage B Benefits and Problems Caused by Electronic Commerce
3.5 Notes to Passage B
3.6 Activities
3.7 Basic E-Commerce English Writing
3.8 Related Reading The Basic Technology of E-Commerce-Outlook Express
3.9 Work Online
Word Bank 1 （章詞匯表1）
Chapter2 Types of E-Commerce
Unit 4
4.1 PassageA What isB2B?
4.2 Notesto Passage A
4.3 Activities
4.4 Passage B What is B2C ?
4.5 Notes to Passage B
4.6 Activities
4.7 Basic E-Commerce English Writing
4.8 Related Reading The Basic Technology of E-Commerce-Make Use of E-mail
4.9 Work Online
Unit 5
5.1 Passage A How B2B Differs from B2C
5.2 Notesto Passage A
5.3 Activities
5.4 Passage B B2C and Its Customers
5.5 Notesto Passage B
5.6 Activities
5.7 Basic E-Commerce English Writing
5.8 Related Reading Domain, Web, Website and FTP-Simple Steps to Register a Domain Name
5.9 Work Online
Word Bank 2 （章詞匯表2）
Chapter 3 Network Marketing
Unit 6
6.1 Passage A The Development of Network Marketing
6.2 Notes to Passage A
6.3 Activities
6.4 Passage B Main Strategies of Network Marketing
6.5 Notesto Passage B
6.6 Activities
6.7 Basic E-Commerce English Writing
……
Unit 7
Unit 8
Unit 9
Chapter 4 E-Payment
Unit 10
Unit 11
Unit 12
Unit 13
Chapter 5 E-Shopping & Logistics
Unit 14
Unit 15
Unit 16
Chapter 6 E-Government
Unit 17
Unit 18
Appendix
參考文獻(xiàn)
參考網(wǎng)站
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